Coca cola advert

Coca cola advert anylasis

In the beginning the advert the music is very sharp and dramatic, almost like a soldier anthem, and the scene is shot in long shot. The music creates tension in the scene as does the actors posture and facial expressions, and body language. We can clearly see these characters despise each other.  The colours in the scene are very dull, to make the coca cola stand out and the characters are very dirty, to show how long they've been there. We instantly begin to favour the soldier in red as he is the first to face the camera, and he wears red which is a warm colour, as the other wears blue which is a cold colour.

Also, we begin to see how mean the blue soldier is, and how serious he is about his job when a piece of paper crosses the line to blue territory. The blue soldier looks disgusted by it and ferociously stabs the paper with his sword, to show how he hates anything from the red side. This shows how even the smallest of things are forbidden.

The characters don't use vocal speech in this advert but choose to use facial expressions so they can communicate with the audience which is more effective in this piece. Suddenly the music stops as the soldier in red opens the coca cola bottle, and the only sound we can hear is the bottle opening. The red soldier begins to drink with the label facing the camera to show what he's advertising. The music suddenly changes again to a more sad and solemn piece of music, showing the blue soldiers sad facial expression, which changes the mood of the scene.

When the red soldier tries to give the blue the other coca cola they both look around to make sure no ones looking, which shows how strict they are about crossing the line. When the red takes out his sword to draw an extension of the line, the blue flinches and reaches for his sword, this suggests that he does not trust him even when he gives him the coke. They both close their eyes when they are drinking to show how much they enjoy the drink and what a relief it is to have it in the dessert when it's so hot. When they both catch each other smiling they quickly return to the beginning, as does the music, and the blue soldier re draws the line.

The coca cola's slogan is 'open hapiness' which is what the soldiers do. The message behind this advert is even deadly enemies become friends when they open a bottle of coca cola. It makes us feel secure with the product, and we believe in it that way, that it truly can 'open happiness'.

Magazine Cover

Magazine Cover

The game trailer

Elle and Vouge anotations

Elle anotation
Vouge anotation

Mise en Scene

Mise en scene is a French term, used to give an impression of a certain situation in the scene. It doesn't usually represent a realistic scene, but still incorporates parts of everyday life. It uses lighting, props, camera angles, and most importantly, different characters, to create this situation in a scene. It gives off certain feelings about the situation to the audience (e.g. awkward, joy, scared). This is usually used in films to create empathy with the characters.

Denotations and Connotations

Media Den Notations and Connotations
Media Den Notations and Connotations 2
Media Den Notations and Connotations 3
Media Den Notations and Connotations 4
Media Den Notations and Connotations 5
Media Den Notations and Connotations 6

Contrasting images

For my homework this week I had to find 4 contrasting images and describe them and what my feelings on them are. So ENJOY!

This images shows the contrasting colours of tulips. This is a very unique image, I'm not sure if the flowers are real or if they were done on photo shop. Nevertheless they're still very vibrant. I love the way the flowers start off as one colour, then transition into a rainbow of colours. There is contrasting between the flowers and the stems and leaves. The flowers are bought to the centre of attention in the foreground, whereas the stems and leaves are almost blurred out of the image and into the background. I chose this image because of the vibrant and unique colours. The petals on the flowers look like they have veins of colour injected through them. The image makes me feel calm and serene, despite their vibrancy. They're warm colours. Like the colours of being in the sunlight for too long, and then closing your eyes and seeing the colours behind your eyelids.

This image makes me feel free. It's as though I'm the tiger, swimming in the sea. I can imagine how it feels to extend and kick it's legs through the water pressure. Again there is contrast in colours. The vibrant turquoise water brings out the burnt orange and black stripes of the tigers fur. There is also contrast between the calm of the ocean, and the almost ferociousness, prow like character of the tiger. The ocean looks very inviting but the tiger makes me feel adamant to go in. This is a very unusual picture, because tigers are from the cat family and cats don't like water. The photographer must have been very brave to take this photo.

  

This image makes me feel torn. I can feel the strain of the girl in the picture. The girl in the picture looks like there's a fight raging within herself, almost like she can't cope, and is turning to the sky for help. I think the image is a metaphor, she isn't really an angel. The wings are to symbolise the fight within her. The contrast between the side of darkness and the side of light. The way she is all dressed in black, and the black wing is in the forefront maybe is to show, more darkness is within her than light. To show that she may have made the wrong choices in life and it has nearly consumed her. The white wing is the glimmer of hope. The promise of change, so she can save herself from the darkness.

There is contrast between the feelings here. There is one face devastated, while the other is overjoyed, but almost in a cruel way. It's as if one is laughing at the other one, taking pleasure in it's distress. I get more of the feeling of sadness rather than the feeling of happiness. It reminds me of a primary school argument. One person decides to cause trouble for no reason, and makes the other one the joke of the school without even considering their feelings. Also the masks could be meant to symbolise something. One mask could be how the person looks from the outside, a mask to hide their true feelings inside.  

Hi welcome to media

Hello, my name is Megan. I recently got into media gcse studies, and have created a blog to record all my progress in media. I will be posting homework and assignments on the blog so look out for them. Also look at other students blogs I have posted on the sides. Hope you enjoy my blog!